{"version":"1.0","provider_name":"novalliance.fr","provider_url":"https:\/\/novalliance.fr\/en","author_name":"Yannic Allouche","author_url":"https:\/\/novalliance.fr\/en\/author\/admin-client\/","title":"Cr\u00e9er un Persona\u202f: Exemple concret pour un prestataire en s\u00e9curit\u00e9 informatique. Comment mieux cibler votre offre pour les petites entreprises\u00a0 - novalliance.fr","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SCbcKu8FKf\"><a href=\"https:\/\/novalliance.fr\/en\/creer-un-persona\/\">Creating a persona: a concrete example for an IT security provider. How to better target your offer to small businesses\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/novalliance.fr\/en\/creer-un-persona\/embed\/#?secret=SCbcKu8FKf\" width=\"600\" height=\"338\" title=\"Creating a persona: a concrete example for an IT security provider. How to better target your offer to small businesses - novalliance.fr\" data-secret=\"SCbcKu8FKf\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/novalliance.fr\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/novalliance.fr\/wp-content\/uploads\/2024\/10\/6152022_general2_13-scaled.jpg","thumbnail_width":2560,"thumbnail_height":2560,"description":"Cr\u00e9er un persona, c\u2019est se doter d\u2019un outil strat\u00e9gique pour mieux cibler son offre et adapter ses services de s\u00e9curit\u00e9 aux attentes de chaque type de client. Cet article vous guide sur la d\u00e9finition de vos personas, comment d\u00e9velopper une offre adapt\u00e9e pour chacun d\u2019eux, et comment affiner votre communication pour les atteindre de mani\u00e8re optimale.\u00a0"}